The Power of Change: The Dawn of a New Age in Creative and Innovative Thinking

The Research:

In 1988 at AT&T in the USA our founder and course designer, Dr. Roy Paget, participated in a research programme to determine, from 40 executives, what stimulated the greatest number of practical solutions to one common problem - how you can raise inter-personal communication between team-members.

The group was split into 3 groups:

• Group 1 used brainstorming
• Group 2 used nothing at all
• Group 3 used a concept of Brain Analytical Thinking (BAT) which was the forerunner of the BACT Programme

Before the exercise started, each of the groups were drained of every possible idea that their brains could think of before creative stimulation was applied.

The Results

Group 1

• Using Brainstorming they came up with 230 ideas which, when validated, came down to 12 solutions that could be applied

Group 2

• Using nothing at all and working on their own, came up with 156 ideas, which were validated down to 7 solutions that could be applied

Group 3

• Using BACT came up with a staggering 456 ideas which, after validation, was down to 45 practical solutions

Conclusions

When BAT was analysed to determine what it was doing differently, the following conclusions where made: BACT was using each of the specialised hemispheres of the brain in turn to analyse the problem, in fact, it was using the whole of the brain to find solutions!

It was then decided to develop the concept for general use and after years of trials, it is now available for use within every company and organisation.

The construction of the commercial version of BACT had to have the following features:

• It had to apply to individual as well as group activity
• It had to be easily trained
• It had to be more effective than brainstorming
• It had to be capable of use with all occupations, irrespective of past education

The Outcome

The resulting course has major benefits for any company or organisation:

• New solutions to intractable problems
• Breaks-away from conventional thinking
• Adds a new dimension to corporate thinking
• The entire workforce can be trained to become more creative
• Provides a constant flow of new ideas to improve business
• Improves company culture through greater participation
• New products or services can be identified more quickly
• Provides new methods for identifying customer needs
• New business ideas can be more quickly formulated
• Greatly improved methods of communication
• Produces unlimited new ideas for improving quality
• Generates a measurable improvement to the bottom line